All articles by Rubén Mancha, Babson College

Rubén Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management division at Babson College.

Thought Leadership Generative AI Will Change the Innovator’s Role: Three Strategies Companies Should Take
May 21, 2024 | By Rubén Mancha, Babson College
Rubén Mancha, Babson College Associate Professor of Information Systems, explains how generative AI is not only evolving but also redefining roles within organizations. He emphasizes the necessity for companies to revise their innovation strategies and workforce training to harness this technology effectively and sustain competitive advantage.