Buyer Beware: 3 Questions to Ask Before Choosing an Innovation Platform


Impulse shopping often ends poorly. We have all been there: placing late-night Amazon orders for kitchen gadgets we won’t use, buying junk-food at the market while we’re hungry, or getting those sort-of-ugly shoes that were marked down 75 percent that we end up never wearing.

”When it comes to innovation platforms, impulse buying can be a costly mistake,” writes Doug Williams, a veteran of the corporate innovation sector. You may think they all do pretty much the same thing. But it’s not that simple. Here’s Williams’ advice on making the right choice.


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