All Apparel articles
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ArticleConverse CEO on Building the Brand of the Future
As part of our recent Impact conference, Scott Uzzell, CEO of Converse, discussed the brand’s relationship with popular culture, its collaborations, and more.
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Podcast
Leveling Up Customer Empathy at Fitbit & More
How can teams use empathy to understand their customers? Irina Kozlovskaya , Director of Industrial Design at Fitbit , shares how her team uses empathy to design better products.
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On Demand Webcast
Carhartt on Prototyping and Collecting Customer Insights from Home
Carhartt specializes in work clothes for industries including construction. Their Director of Global Product Innovation, Collen Hau, explains how the team is creating prototypes and staying in tune with customers.
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Article
Racing the Calendar: Inside New Balance’s Test Run Project
The traditional process for creating a shoe takes 18 months. New Balance’s new record, as a result of their Test Run program, is seven months…
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Article
Four Ways Retailers are Combatting Disruption in 2019
At the National Retail Federation's Big Show 2019, attendees discussed how to vie for attention from customers in the age of Amazon and thousands of options at their fingertips.
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On Demand Webcast
Does Measurement Kill Innovation?
Watch this Master Class to find out the difference between “activity metrics” and “impact metrics,” where to start, and how to evolve your measurement regimen over time.
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Article
Photos: Inside W. L. Gore’s Silicon Valley Innovation Center
Take a look inside W.L. Gore's new Silicon Valley Innovation Center. In May, the company held the first public event in the space, bringing in startups in to pitch their ideas.
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Article
Former Lululemon Strategy Manager on Retail Disruption
“[A]s a more established brand, there are a lot of headwinds out there,” Lindsay Angelo says. “[T]hink about how you can take advantage of that turbulence internally.”
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Article
How Reebok is Thinking Outside the Mold
Bill McInnis of Reebok says the company wanted “a lot more speed, a lot more local, and a lot more custom.” This inspired initiatives like the "Liquid Factory" and "Cotton + Corn."
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Article
How Lululemon Brings Designers Closer to Customers
At a new "lab" store in Manhattan's Noho neighborhood, customers are just a few steps away from the designers who work in the back half of the space.
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Article
Former Gap Exec: Is Innovation Really Everyone’s Job?
Michael Perman formerly of Gap Inc. and Levi Strauss & Co. writes, “Yes, everyone needs to have EMPATHY, but in reality, innovation requires talent, passion, and tenacity.”
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Article
How W.L. Gore Trains Employees to Explore New Business Opportunities
Friction often exists between innovators and operationally-focused departments. A program at Gore addresses the friction and trains employees to explore market opportunities.
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On Demand Live Call
Gap Exec on Innovation Training, Co-Creation, Customer Insights
Gap Inc.’s Dean of Global Innovation talks about creativity, co-creation, the Mindspark training initiative, and the importance of solving small problems first.
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Article
Who Wields the ‘Power of No’ at Your Company?
Stuart Jenkins of Deckers Outdoor, says it's near-impossible to innovate if any one person can shoot down a good idea. Find out more about the power of no here...
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Article
Reebok VP Paul Litchfield on Innovation Risks
Reebok’sPaul Litchfield discusses the challenges of making innovation happen within a traditional annual planning cycle; experiments with wearable technologies; and more…
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Article
Puma Exec on Keeping Score of Innovation
"If someone on the team is not a little uncomfortable," says Global Director of Innovation and Strategy Louis Joseph, "then it’s probably a little too safe.”
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Article
Moving Ideas from ‘Fuzzy’ to ‘Fruition’ at Gap
Dean of Global Innovation Michael Perman explains how Gap Inc. has trained about 250 employees to be innovators, through a program called Mindspark...
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Article
Innovation Metrics in Lingerie
Nicolas Petitjean talks about DBApparel Group's "extra light" structure for managing innovation, his budget, and the challenge of creating a true culture of innovation.
