How Do You Get Everyone Using Innovation Terms in a Consistent Way?

February 9, 2023

In this short video, Scott Anthony of Dartmouth College and Fiona Murray of MIT serve up advice about getting everyone in an organization using innovation terms consistently — including an example from Procter & Gamble.

Murray recommends “having a consistent set of language, and resisting the urge to change that language every time a new management book comes out with some new buzzwords. It may sometimes seem a little dull — we can certainly be energized by new management books, and an ever-expanding lexicon — …but sticking to that core language, and having the senior leadership team get behind that in a consistent way, is very powerful.” Murray is a Professor and the Associate Dean of Innovation and Inclusion at MIT’s Sloan School of Management.

At P&G, former CEO A.G. Lafley laid out the terminology he wanted people to use for different types of innovation — and published those terms in the company’s annual report, says Scott Anthony, Clinical Professor at Dartmouth College’s Tuck School of Business and Managing Director at Innosight.

This is the ninth video in our series on “Defining Your Terms.”