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June 25th: How to Fail Fastest within the ‘Messy Middle’ of the Innovation Process

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On June 25th at 12pm ET, join David Matheson and Doug Williams of SmartOrg, Inc. for an engaging conversation on the “messy middle” of the innovation process. You’ve got a vision for an innovation opportunity, but uncertainty abounds, and failure is common. To be a good steward of innovation resources, you need a method that allows you to shift from “fail fast” to “fail fastest.”

In this session, we’ll share a case study example and answer questions like:

  • What drives issue prioritization in the absence of objective data, and why is that a problem?
  • How can I create alignment with technical, commercial, and financial stakeholders who all want to prioritize different things?
  • How does a learning plan help you avoid the trap of an execution plan?

Register now to secure your spot!

Host Bios

David Matheson, President & CEO, SmartOrg, Inc.

With over two decades of portfolio and innovation management experience, David is a leader in helping executives achieve better growth results. He is the President and CEO of SmartOrg, Inc., a company he cofounded in 2000 that provides software and services to support decision making and manage uncertainty. He holds a Ph.D. in organizational decision making from Stanford University and is a Fellow with the Society of Decision Professionals (SDP), where he recently completed a term as president. He is also an educator, startup advisor, public speaker and author of “The Smart Organization” from Harvard Business School Press. When off from work, David gravitates towards his passion for cycling and dark chocolate.


Doug Williams, Associate Director, Innovation, SmartOrg, Inc.

Doug leads the innovation practice at SmartOrg, Inc. and is responsible for all go-to-market activities for its Innovation Navigator software. Doug is an industry veteran, having helped over 80 organizations build and grow innovation programs during his time as professional services director at Planview Spigit and analyst at Forrester Research. An engaging speaker, facilitator, and a committed partner to customer success, he helps clients achieve their desired outcomes through a combination of listening, challenging orthodoxies, and building collaborative partnerships. Outside of work, Doug is a drummer in an alternative rock cover band and enjoys seeing live music, traveling, and cooking.

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