All Special Features - Page 2

Article Venture Capitalist Jasmine Robinson on Sports Trends — at Home and at the Stadium
October 29, 2021 | By Collin Robisheaux
Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…
Article Tracking Disruption in Sports at an Indianapolis-Based Techstars Accelerator
October 25, 2021 | By Collin Robisheaux
The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.
Article Why the San Francisco Giants Have a Fan Council — and Ambassadors
October 13, 2021 | By Collin Robisheaux
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
Article How the NHL’s Florida Panthers are Using Data More Strategically
October 4, 2021 | By Collin Robisheaux
COVID-19 has accelerated the digitization of entire industries, changing everything from where we work to how we watch sports. NHL Florida Panthers’ Chief Strategy Officer is leading the organization’s transformation with data-centered marketing and creative strategies to build a larger fan base.
Article Inside ESPN’s New Virtual Innovation Center
September 28, 2021 | By Collin Robisheaux
In its 42-year history, ESPN has consistently pushed the boundaries of innovation and technology in the sports realm — from cable television to TikTok. Here’s what they’re hoping to achieve with a new virtual innovation center.
Video Video: New Research on How Design Can Build Competitive Advantage
September 3, 2021 | By Kaitlin Milliken
InnoLead’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series. John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design.
Video Redesigning the Rowing Machine at Hydrow
August 17, 2021 | By Kaitlin Milliken
CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
Article New Data on Design in Large Companies
August 13, 2021 | By Scott Kirsner
What role should design play in product and service innovation, as well as influencing overall corporate culture and process? In July 2021, we conducted a short survey to gather data and qualitative insights from corporate innovation, new product, strategy, and R&D leaders. Here’s a look at the results.
Article How the Marlins Create a ‘Uniquely Miami’ Fan Experience
July 30, 2021 | By Collin Robisheaux
Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.
Thought Leadership Three Experts on Redefining the Role of Design in Your Organization
July 22, 2021
Three experts from PA Consulting share advice and best practices on reinvigorating a company’s approach to design.
Podcast Podcast: P&G on How to Tie Design to Consumer Needs
July 20, 2021 | By Collin Robisheaux, Kaitlin Milliken
Bringing designers in early can help companies execute on big ideas and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? This episode of Innovation Answered explores…
Article Designing for Global Markets at Kimberly-Clark
June 24, 2021 | By Collin Robisheaux
Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves — plays a key role in...
Article DICK’S Sporting Goods SVP on Finding a Common Language with Designers
June 17, 2021 | By Lilly Milman
Nina Barjesteh breaks down the process behind building the new VRST menswear brand and shares tips on finding the right time to bring ideas to senior leadership.
Article Campbell’s Snacks Exec on Marrying Strategy with Creativity
June 10, 2021 | By Lilly Milman
Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.
Article Four Tips on How R&D Can Work Better with Design
May 28, 2021 | By Lilly Milman
David Dombrowski of pharmaceutical company GlaxoSmithKline (GSK) considers being a translator between designers and innovators one of his main responsibilities. He shares four tips for innovators.
Article PayPal on Getting Design Involved Early in Innovation Projects
April 26, 2021 | By Lilly Milman
Daniela Jorge, Chief Design Officer at PayPal, shares insights on testing the Venmo credit card, getting design involved in innovation early and often, and the power of design thinking in large organizations.
Article P&G’s Global Design Officer on How Design Inspires Experimentation
April 22, 2021 | By Lilly Milman
Why do we trust Mr. Clean, outfitted in a white t-shirt with one hoop earring, to clean our homes, or the family of blue Charmin bears to sell us toilet paper? We speak to Procter & Gamble’s Global Design Officer Phil Duncan to learn more.
Article PepsiCo’s Chief Design Officer on Embracing Failure
March 4, 2021
Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.
Article Top 15 Global Hotspots for Corporate Innovation
July 1, 2019 | By Dave Sebastian, Scott Kirsner
For our list of the top cities for corporate innovation around the world, we examined an array of factors that create a constructive context for big companies that want to engage in ecosystems outside of their home turf.
Article The Ex-Files: On The Front Lines of Corporate Innovation
May 1, 2018 | By Scott Kirsner
What it’s really like on the front lines of corporate innovation, according to those who’ve been there.