All Special Features - Page 2

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  VideoVideo: New Research on How Design Can Build Competitive Advantage

  September 3, 2021 | By Kaitlin Milliken

  InnoLead’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series. John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design.
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  VideoRedesigning the Rowing Machine at Hydrow

  August 17, 2021 | By Kaitlin Milliken

  CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
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  ArticleNew Data on Design in Large Companies

  August 13, 2021 | By Scott Kirsner

  What role should design play in product and service innovation, as well as influencing overall corporate culture and process? In July 2021, we conducted a short survey to gather data and qualitative insights from corporate innovation, new product, strategy, and R&D leaders. Here’s a look at the results.
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  ArticleHow the Marlins Create a ‘Uniquely Miami’ Fan Experience

  July 30, 2021 | By Collin Robisheaux

  Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.
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  Thought Leadership​Three Experts on Redefining the Role of Design in Your Organization

  July 22, 2021

  Three experts from PA Consulting share advice and best practices on reinvigorating a company’s approach to design.
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  PodcastPodcast: P&G on How to Tie Design to Consumer Needs

  July 20, 2021 | By Collin Robisheaux, Kaitlin Milliken

  Bringing designers in early can help companies execute on big ideas and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? This episode of Innovation Answered explores…
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  ArticleDesigning for Global Markets at Kimberly-Clark

  June 24, 2021 | By Collin Robisheaux

  Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves — plays a key role in...
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  ArticleDICK’S Sporting Goods SVP on Finding a Common Language with Designers

  June 17, 2021 | By Lilly Milman

  Nina Barjesteh breaks down the process behind building the new VRST menswear brand and shares tips on finding the right time to bring ideas to senior leadership.
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  ArticleCampbell’s Snacks Exec on Marrying Strategy with Creativity

  June 10, 2021 | By Lilly Milman

  Audrey Smith, Director of Visual Equity and Design for Campbell’s Snacks, shares details about her design process, the power of the designer’s mindset, and more.
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  ArticleFour Tips on How R&D Can Work Better with Design

  May 28, 2021 | By Lilly Milman

  David Dombrowski of pharmaceutical company GlaxoSmithKline (GSK) considers being a translator between designers and innovators one of his main responsibilities. He shares four tips for innovators. 
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  ArticlePayPal on Getting Design Involved Early in Innovation Projects

  April 26, 2021 | By Lilly Milman

  Daniela Jorge, Chief Design Officer at PayPal, shares insights on testing the Venmo credit card, getting design involved in innovation early and often, and the power of design thinking in large organizations.
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  ArticleP&G’s Global Design Officer on How Design Inspires Experimentation

  April 22, 2021 | By Lilly Milman

  Why do we trust Mr. Clean, outfitted in a white t-shirt with one hoop earring, to clean our homes, or the family of blue Charmin bears to sell us toilet paper? We speak to Procter & Gamble’s Global Design Officer Phil Duncan to learn more. 
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  ArticlePepsiCo’s Chief Design Officer on Embracing Failure

  March 4, 2021

  Mauro Porcini, PepsiCo’s first-ever Chief Design Officer, offers insight on the intersections of innovation and design, methods for getting to the root of customer needs.
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  ArticleTop 15 Global Hotspots for Corporate Innovation

  July 1, 2019 | By Dave Sebastian, Scott Kirsner

  For our list of the top cities for corporate innovation around the world, we examined an array of factors that create a constructive context for big companies that want to engage in ecosystems outside of their home turf.
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  ArticleThe Ex-Files: On The Front Lines of Corporate Innovation

  May 1, 2018 | By Scott Kirsner

  What it’s really like on the front lines of corporate innovation, according to those who’ve been there.