“Alignment” is one of those words you hear a lot when people talk about innovation in big companies. If you can only get alignment with the business units, with IT, the CMO, the folks in legal…great things will happen.
But in any organization, there are plenty of dynamics that can prevent you from attaining that alignment. We wanted to explore those forces — and create a guide to dealing with them thoughtfully. So we partnered with XPLANATIONS, the renowned “visual thinking” firm, to create the map of the corporate innovation ecosystem. InnoLead members can download the PDF below.
We asked many of our friends working in corporate innovation and R&D to discuss the challenges of getting people in the core business, innovation groups, the startup ecosystem, and the marketplace aligned. (No doubt some of what they told us will give you a smile, like the CFO always asking, “What’s the ROI?”) And we also developed some discussion questions that will get your team and its executive champions working toward knocking down barriers, creating new incentives for innovation, putting in place the right resources — and getting alignment.
You can download the PDF below. There’s a lot of text and fine details, so we recommend printing it out on an 11×17 sheet of paper if you can …
Our “Corporate Innovation Ecosystem” map is available to InnoLead members as a high-resolution PDF for crisp printing, or a low-resolution PDF for online viewing and emailing.
Our “Corporate Innovation Ecosystem” map is available as both a high-resolution PDF for crisp printing, or a low-resolution PDF for online viewing and emailing.