TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising

“What I’m trying to figure out here is, how do we fuse innovation into all different areas of the agency?” says Rori DuBoff, who began as ad agency TBWAChiatDay NY’s first-ever Chief Innovation Officer in June 2022. “The idea wasn’t to come in and create this isolated little group.” More from DuBoff inside…

By Meghan Hall · August 26, 2022 · 1 min read

On Rori DuBoff’s first day as Chief Innovation Officer of the advertising agency TBWAChiatDay New York, she found a bag on her desk that read, “Thank you for disrupting.” The New York-based agency, the US Division of TBWA Worldwide, is known for high-profile campaigns with…