February 17, 2020 | By Kelsey Alpaio
Relying on intuition often leads teams down the wrong path. Stefan Thomke, a professor at Harvard Business School, explains how to rely on experiments instead.

















DraftKings: Generative AI is Moving Faster Than Anyone Could’ve Expected
Inside Look: How MetLife Built an AI Platform to be a ‘Force Multiplier’
Fidelity, GM, and Best Buy Heath: Stories from the Front Line of Deploying New Technology
How Perdue Farms is Pursuing Differentiation with AI
Five Steps That Make Change Easier
A Practical Guide to Using AI to Identify Problems Worth Solving
How to Think About Startup Engagement in 2026
How Sweetwater Stays Connected to Customers — While Also Leveraging AI
How Synchrony is Preparing for the Arrival of Agentic Commerce
Why Digital Transformation Still Gets Stuck Inside Large Organizations 