TBWA\Chiat\Day NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising

TBWAChiatDay NY atrium

“What I’m trying to figure out here is, how do we fuse innovation into all different areas of the agency?” says Rori DuBoff, who began as ad agency TBWA\Chiat\Day NY’s first-ever Chief Innovation Officer in June 2022. “The idea wasn’t to come in and create this isolated little group.” More from DuBoff inside…

 

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