What People Hear When the CEO Says ‘Innovate!’

February 23, 2018

What do the different functional groups in a typical organization think when the CEO announces that the company will be more innovative? This resource — while intended to be light-hearted — can help companies ensure that every group has a definition of innovation which is relatable, and accessible, to them. It may be useful to you in understanding how various functions may operate in varying degrees of ambiguity. For instance, if the CEO doesn’t communicate that innovation requires a different pace of execution than the company is used to, then gatekeepers such as Legal, Compliance, or Risk functions won’t necessarily help overcome any barriers. Similarly, if the CEO doesn’t state who is responsible for what type of innovation, then groups such as Marketing or IT may vie for credit, and ultimately, compete for scarce resources.

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