Companies do fine when it comes to incrementally improving a product line. But when they want to come up with an entirely new offering that will drive revenue, they struggle. Rob Erman, the former Head of Client Solution Innovation at BNY Mellon, offers a model for succeeding in this graphic. He defines four stages that successful projects go through on their way to the market: Incubation, Expansion, Maturation, and Commercialization.
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How Piaggio’s Fast Forward Lab Has Evolved Its Approach Explaining the Five Stages of Innovation Maturity Top 10 Automakers’ Commitment to EV Innovation DraftKings: Generative AI is Moving Faster Than Anyone Could’ve Expected How Nestlé Thinks About New Ventures, from Pizza Vending Machines to Probiotic Bars Try Out InnoLeadGPT, Our AI Chatbot The Top 25 Most Influential Innovators Top 15 Global Hotspots for Corporate Innovation How Lowe’s is Renovating the Customer Experience with AI 2023 Impact Awards: Finalists and Judging Panel 
