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For some, the period between March 2020 and March 2021 may have been a time in which innovation accelerated. But for other companies, there have been challenges with the supply chain; increased competition with newer entrants like Airbnb and Robinhood; and a shifting emphasis on more immediate incremental improvements, versus longer-range projects.

Spending a year or more in “fast twitch” responsive mode, versus planning for future growth, may have created an innovation deficit for these companies.

This mini-report is a continuation of our CxOs & Innovation series from 2020. It includes data from a survey fielded in March and April 2021, which received 244 qualified responses. We also conducted qualitative interviews with innovation, product development, R&D, and technology leaders at organizations like Intel, Wayfair, Comcast NBCUniversal, Shell, and HCA Healthcare. The objective: to be helpful to C-suite leaders and professionals responsible for driving innovation in large organizations as we enter a new era.

This project was produced by InnoLead and sponsored by KPMG LLP.


KPMG Insights
The Innovation Equation: Balancing Inside-Out and Outside-In
June 4, 2021
Finding the sweet spot between inside-out and outside-in activity should reflect the current and future business outlook for your sector, how much disruption your corporate culture will embrace, and whether there are enough folks in your organization with an entrepreneurial mindset to make the pursuit of innovation a reality. 
Democratizing Data: How Organizations Can Eliminate Silos
June 3, 2021
From sales and supply chains to finance and tax, even the best-managed organizations have scrambled to become more agile and collaborative. Despite some temporary fixes, it’s clear that taking decisive action in a constantly changing environment is hindered by data that remains heavily siloed by function and department.

Full interviews
How Intel Gets New Tech Ready for the Olympics
June 29, 2021 | By Scott Kirsner
How do you teleport two years into the future, and determine what will still seem cutting edge? That was the mandate given to the Olympic Technology Group at Intel…
How W.L. Gore Stays Agile by Celebrating Failure
June 15, 2021 | By Lilly Milman
In a recent interview with InnoLead, Linda Elkins, Head of W.L. Gore’s Innovation Center in Silicon Valley, shares insights on how she prioritizes innovation opportunities.
Inside the Data-Driven Strategy that Keeps Wayfair Agile
June 11, 2021 | By Lilly Milman
Fiona Tan, Wayfair’s Global Head of Customer and Supplier Technology, shared insights on balancing organic innovation with M&A, using data to stay agile, and more.


Delivering Value Through Emerging Tech & Innovation
December 7, 2021
The emerging tech landscape is perenially noisy — and overhyped. Companies first need to develop a clear set of problems they are trying to solve, or experiences they are trying to create, for internal or external customers. This report collects advice from 200-plus corporate professionals, along with senior leaders at…
The Changing Role of the InnoLead
June 16, 2020
How is the mandate for corporate innovation professionals evolving? What outcomes are C-suite leaders expecting? How does diversity, equity, and inclusion connect to innovation? This research report, part of our “CxOs & Innovation” series, features quantitative data and interviews with executives at Johnson & Johnson, Stanley Black & Decker, John…

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