Changing Culture in Large Organizations

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How can organizations create a culture that is more supportive of innovation?

That’s the question we set out to answer through a survey and a set of qualitative interviews of innovation and strategy leaders in industries ranging from aerospace to utilities to financial services to consumer products. In all, we heard from 270 corporate leaders.

In our view, fostering a culture that is supportive of innovation has never been more important than right now. 2020 will be a year of tremendous stress, pivots, and reprioritizing in every organization. Will your organization be able to source and act on the best ideas — ideas that may come from anyone? Test them fast enough? Get them deployed with help from colleagues who are working from home? Show your senior leadership the impact you’re having — when you can no longer knock on their office doors for a quick chat? A culture that is supportive of innovation is one that is agile. It will help many organizations rebound from the intense challenges caused by the coronavirus outbreak.

So where do you start? Innovation Leader's latest research report offers case studies, data, and concrete guidance on how to change your organization's culture for the better at this critical juncture.

This report was produced by Innovation Leader and sponsored by Kalypso.

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Table of Contents

Introduction

How Can Organizations Create a Culture That is More Supportive of Innovation? 5

Innovation Culture in the (Newly) Virtual Organization 7

The Quick Answer

The Five Key Themes 10

Thought Leadership

Pamela Soin, Kalypso: To Succeed in a Digital World, Transform Traditional Change Management 12

Deep Dives

1. Senior Leadership Action is Crucial to Success

What We Learned / What We Heard / What it Means / Questions to Consider 15

Voices: Paul Misener, Amazon & Jeff Zias, Intuit 16-17

2. Key Concepts and Priorities Must be Clearly Defined

What We Learned / What We Heard / What it Means / Questions to Consider 18

Voices: Julian Dean Morais, Iterate.ai 20

3. Grassroots Engagement will Move the Organization

What We Learned / What We Heard / What it Means / Questions to Consider 21

Voices: Omar Hatamleh, NASA & Stuart Morgan, Emerson Commercial and Residential Solutions 23-24

4. Deploy the Right Tactics for Your Organization

What We Learned / What We Heard / What it Means / Questions to Consider 25

Voices: Marty Yudkovitz, The Walt Disney Company & Steve Weisner, Nihon Kohden 27-28

5. Stay Human-Cetntered Iterative in Your Approach

What We Learned / What We Heard / What it Means / Questions to Consider 29

Voices: Ed Leonard, Bred Ventures / DreamWorks Animation & Katie Burke, HubSpot 31

Appendix

Additional Tools, Links, and Resources 34



Additional Resources