For years now, we’ve all heard (and maybe even repeated) the platitudes about how much innovation is happening outside the walls of company headquarters…how the smartest people in the world don’t work for you…how much value there is in building an ecosystem of players that can leverage each other’s strengths.

But over the past five years, a small group of companies have moved beyond understanding the buzzwords and mastering the concepts. They’ve actually been forging new kinds of partnerships, collaborations, and ecosystems —getting outside of the building to tap new sources of ideas and go-to-market capabilities.

In this report, we highlight data from 257 innovation professionals on co-creation and ecosystem development, specifically with a focus on the value, internal players, and role models associated with these approaches. The report includes perspectives from innovation leaders at Boeing, Marriott, Southern Company, Johnson & Johnson, Ericsson, and IBM, as well as case studies from Cisco, Vodafone, Bayer, and more. See the full table of contents below!

Table of Contents

Case Studies & Interviews

Office Hours, Part I: Clay Christensen on Amazon, Disruption Fatigue, and Attracting Top Talent 4

These are the 14 Things That Kill Once-Great Companies 7

Going Deep on Data: How the San Francisco 49ers are Gathering Real-Time Fan Data 8

Harvard Business School’s Sunil Gupta on Peloton, Goldman Sachs, and Designing a Digital Strategy That Works 12

How Hasbro CEO Brian Goldner is Building a Company that Can Innovate in the Physical and Digital Realms 17

Research Reports

Benchmarking Innovation Impact 22

Blueprints for Corporate Innovators 24

Healthcare Innovation Report 25

Other Resources

A Glossary of Innovation Terms and Strategies 27

Season #1 of Our New Podcast, “Innovation Answered” 31

Pointers PDF: Building a Network of Innovation Champions 32

Innovation Illustrated: Measuring Innovation 33

Top Resources from Our Strategic Partners 35