With more people watching games on HD-TVs from the comfort of their couches, sports teams need to find new ways to reach their fans. So we wanted to know how teams were adapting — both digitally and in the stadium. To find out, we sat down with Angela Ruggiero, CEO of the Sports Innovation Lab, and Jack Elkins, Director of Innovation at the Orlando Magic.

You can listen to other episodes of Innovation Answered on Stitcher, Spotify, Apple Podcast, and our website. Special thanks to Wellspring for sponsoring this episode. 

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