In the age of disruption, corporate innovation is rapidly climbing to the top of companies’ agendas. Our business landscape is now one where companies can go from being worth billions of dollars to nothing at all, or vice versa, within a few years. The ability to innovate effectively — to adapt to new trends and rapid change — can help to determine a company’s fate. Never have ideas been worth more. 

As corporates, we all know that innovation is important. But do we really know how to innovate effectively, even in chaotic times such as these? 

It’s all about finding the right balance. Not investing enough in innovation may result in a successful business, but not a sustainable one; focusing too many resources on R&D at the expense of performance risks disappointing investors.