Ideation, Prototyping & Pilots

Alex Osterwalder: ‘Business Models Expire Like Yogurt in the Fridge’

By Scott Kirsner2016-01-13T13:00:00

Alex Osterwalder

Alex Osterwalder, one of the developers of the Business Model Canvas, discusses how companies use the tool; its relationship to lean startup; and the challenges companies face.

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