‘That First Sip of Fall’: Lessons from the Creation of Starbucks’ Pumpkin Spice Latte

PSL media kit

Angie McKenzie was part of the team that created Starbucks’ iconic Pumpkin Spice Latte, which launched in 2003. She spoke with us to share a few key lessons she learned from the project, and discussed challenges innovators in the food and beverage industries face today. 

 

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