All Entertainment & Media articles
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ArticleMobile Apps, NFTs, and the Metaverse: How FIFA is Innovating its Way to the 2022 World Cup
“Innovation is a word that can mean everything – and nothing,” says Benjamin Stoll, Director of Strategic Alliances & Innovation at FIFA, football’s governing body. Unless, he adds, innovation activity can be tied to tangible value creation for FIFA and its constituents. We talked to Stoll in advance of this year’s FIFA World Cup in Qatar.
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Article
Comcast Labs SVP on Trends, Working with Startups, and Failing Fast
Comcast SVP Ruth Dawson lays out the trends she’s paying attention to, and the three avenues that a Comcast Labs project can travel: a hand-off to the business, a temporary hold, or a full stop.
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Article
Exclusive Interview with NASCAR's Chief Innovation Officer
To shed light on how NASCAR stays connected with fans — and how it explores the potential of new technologies — we spoke with Craig Neeb, Executive Vice President and Chief Innovation Officer. He says that delivering concrete results requires strong relationships with leadership, openness to the startup world, and an acute awareness of where a project’s biggest risks lie.
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Article
Leveraging Analytics and Envisioning the Future of VR at the Indianapolis Colts
For decades, sports teams have relied on stats to track their performance on the field. Today, a growing number of teams are using more sophisticated data and analytics software to optimize their business performance as well. That includes the NFL’s Indianapolis Colts, where Charlie Shin serves as VP of Data Strategy and Analytics.
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Article
Disney CEO Bob Chapek Shares His Vision for the ‘Metaverse’
Disney CEO Bob Chapek is looking beyond theme parks and video streaming services toward building an immersive digital “metaverse” — a kind of virtual reality environment that might enable Disney fans to take part in games and theme park-like experiences without hopping on a plane to Orlando, Anaheim, or Tokyo.
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Article
Venture Capitalist Jasmine Robinson on Sports Trends — at Home and at the Stadium
Jasmine Robinson, a Partner at Causeway Media Partners, talks about some of the recent investments her sports-focused venture capital firm has made, and what she sees coming next…
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Article
Tracking Disruption in Sports at an Indianapolis-Based Techstars Accelerator
The world of sports is experiencing a highlight reel of disruption — from streaming content to legalized betting to digital collectibles like the NBA’s Top Shot series. We talk with Jordan Fliegel, Managing Director of the Techstars Sports Accelerator, to understand what matters most.
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Article
Why the San Francisco Giants Have a Fan Council — and Ambassadors
October is big for baseball fans and all eyes are on the SF Giants, leading the playoffs after a five-year hiatus. For Faham Zakariaei, who directs the team’s special events, the busiest part of the season means Nike partnerships, fan groups, and influencer marketing.
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Article
4 Pieces of Advice for Corporates and Startups on ‘Baking the Cake’ Together
”From the corporate side, a lot of times, a [startup engagement] program gets started, but the people who have to do the physical work of integrating the startup’s technology view the startup as just any other vendor, and they don’t understand that it’s a three-person company,” says Ken Durand, a former emerging tech exec at Ericsson and Dover Corp. who is now running a startup accelerator on behalf of Comcast NBCUniversal. More of Durand’s advice inside…
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Article
Inside ESPN’s New Virtual Innovation Center
In its 42-year history, ESPN has consistently pushed the boundaries of innovation and technology in the sports realm — from cable television to TikTok. Here’s what they’re hoping to achieve with a new virtual innovation center.
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Article
How the Marlins Create a ‘Uniquely Miami’ Fan Experience
Michael Shaw, Vice President and Head of Experience and Innovation for the Miami Marlins, discusses projects that create a unique fan experience, and explores the future of the game in a post-COVID world.
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Article
Vox VP on the Future of Digital Journalism
Edwin Wong works with data to identify trends in Vox’s audience. That information can be used to identify stories that most interest readers…
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Article
Disney: Innovating at the Intersection of Physical & Digital
Jon Snoddy of Walt Disney Imagineering gave an inside look at the culture that makes his team tick and his vision for how the physical and digital worlds are converging.
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Article
Tennis Association CMO on Forging Stronger Connections with Fans
The US Tennis Association’s CMO shares storytelling tips and explains how her team stayed connected digitally with fan’s during the most recent US Open.
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Podcast
Pivoting the Fan Experience at the Portland Trail Blazers
How did the Portland Trail Blazers innovate to keep close to fans throughout the COVID-19 pandemic? The team’s Chief Commerical Officer explains.
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Article
CES 2021: Samsung, Google & Lucasfilm on Business Shifts
Executives at Samsung, Google, and Lucasfilm’s Industrial Light and Magic talk about business shifts they expect to endure in 2021.
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Article
How The Washington Post Created Tools to Cover Elections in 2020
In order to accurately cover an election pivotal to the country’s history, The Washington Post spent a year testing an election mapping tool and built a lead locator. Here’s how they did it.
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Article
How Activision Blizzard is Growing its Audience Beyond Hard-Core Gamers
Ken Wee, Chief Strategy Officer of Activision Blizzard, shares insights on esports, the company’s focus on its biggest franchises, investing in mobile games, free-to-play offerings, and more.
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Article
Barre3 CEO on the Future of Fitness
Barre3 CEO Sadie Lincoln explored how the company approaches innovation and how the company pivoted to meet the new demands of 2020.
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Article
Will Coronavirus Be the Tipping Point for Virtual Reality?
The desire to escape in 2020, if only for minutes or hours, has become an obsession, creating the perfect tipping point for virtual reality. See how Lucasfilm’s ILMxLab has harnessed that energy…
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