Inside Marriott’s M Beta, a Hotel Designed for Experimentation

. Marriott installed 19 black and red buttons on the walls around the M Beta hotel, so that guests can provide instant feedback on their experience.

Guests who check into Marriott's M Beta hotel in Charlotte are immersed in an environment where nearly everything is experimental, and intended to gather feedback...

Register For Access

You must be signed in as a member or registered user to view this article.

Register For 5 Free Articles!

Not quite ready to become a member? Register for free to have a look at this article and more:

  • Case studies & best practices advice from your peers
  • Live and archived webcasts, videos, podcasts, and conference calls on issues that matter
  • Assessment tests that give you an instant score
  • Large-format downloadable discussion guides for your team and senior leaders
  • Excerpts from our 20+ quarterly research reports
  • …and other useful resources you won’t find anywhere else.


If you are already a registered user or a member you can SIGN IN now