- Home
- About IL
- Topics
- INDUSTRIES
- Research Reports
- Data & Templates
- Webcasts
- Events
- RESOURCES
Video: New Research on How Design Can Build Competitive Advantage
What role should design play in large organizations? And at what stage should designers get involved with new products and services? Innovation Leader’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series.
John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design. PA Consulting is a sponsor of this research project.
Visit the feature page to see more data, read all the articles in this series, and watch other videos on design.
Latest video
Related articles
PodcastPodcast: What Makes Apple a Persistent Innovator?
Apple has set the pace for the tech sector for decades, from the original Apple I personal computer to the modern-day iPhone. In the first episode of our “Persistent Innovators” podcast miniseries, Wade Roush takes a deep dive into Apple, the first company in the world to attain a $3 trillion market capitalization, to find out what has kept it on the cutting edge — despite occasional setbacks and leadership changes.
- Podcast
Sneak Preview of Our Next Podcast Season: The Persistent Innovators
How innovative companies stay that way is the focus of a special series coming soon from Innovation Answered. We’ll be looking at companies like LEGO, Apple, and Disney and asking what makes them so successful, decade after decade, and how they bounce back from challenges.
- On Demand Webcast
Insights from Winners of the 2021 Impact Awards
In this webcast, several winners of our 2021 Impact Awards share tips on how they’ve been making change happen inside their organizations.
More Design as a Competitive Advantage
- Video
Redesigning the Rowing Machine at Hydrow
CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
- Article
Designing for Global Markets at Kimberly-Clark
Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves ...
InnoLead is grateful for the support of
- Previous slide
- Next slide
If you’re working to make change happen inside a large organization, InnoLead was created especially for you. Everything we do is geared to helping you deliver impact in your organization, whether you work in strategy, R&D, new ventures, design, technology, or innovation. Join Today ⟶
- About
- Advertise
- Contact
- Help
- Press
- Privacy
- Terms
- Topic List
- en español
- en français
- em português
- auf Deutsch
- © 2021 Innovation Leader. All Rights Reserved
No comments yet