Video: New Research on How Design Can Build Competitive Advantage

By Kaitlin Milliken2021-09-03T13:01:00+01:00

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What role should design play in large organizations? And at what stage should designers get involved with new products and services? Innovation Leader’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series.

John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design. PA Consulting is a sponsor of this research project.

Visit the feature page to see more data, read all the articles in this series, and watch other videos on design.

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