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Video: New Research on How Design Can Build Competitive Advantage
What role should design play in large organizations? And at what stage should designers get involved with new products and services? Innovation Leader’s Kaitlin Milliken and Scott Kirsner discuss findings from the publication’s “Design as a Competitive Advantage” series.
John Edson, US Head of Design and Engineering at PA Consulting, also shares how members of the C-suite can support design. PA Consulting is a sponsor of this research project.
Visit the feature page to see more data, read all the articles in this series, and watch other videos on design.
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ArticleQ&A: Setting Up a New Innovation Function from Scratch
Jim Suchara joined The Doctors Company, a $1.2 billion malpractice insurance carrier, in September 2021. We spoke with Suchara, the company’s Chief Innovation Officer, about entering a new organization to spur innovation.
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7 Tips for Introducing Ideas to Leadership
“Remember that one person’s idea is another’s cost,” writes veteran entrepreneur and executive Mohan Nair. Here are his tips on how to bring new concepts and ideas forward to leadership — even in non-traditional ways.
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Member Spotlight: Cait Brumme, MassChallenge
Cait Brumme is the CEO of MassChallenge, a Boston-based network that supports early-stage startups. We spoke with her about her role as CEO and the importance of prioritizing innovation at companies as part of our IL Member Spotlight series.
More Design as a Competitive Advantage
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Redesigning the Rowing Machine at Hydrow
CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards…
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Designing for Global Markets at Kimberly-Clark
Diapers, baby wipes, and toilet paper are essential household products that millions of families can’t live without. But how can these products be reimagined after spending decades on store shelves? Justin Sparks, Global Design Director, Kimberly-Clark Design — both of packaging and the products themselves ...
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