All augmented reality articles
The $1.8 billion software company PTC makes software used to design physical products, and to connect them to the Internet of Things. In 2017, the Boston company created a new Reality Lab. Its leader, Valentin Heun, says, “We look at problems in the company that cannot be solved wth short-term business perspectives.” Heun talks about the lab’s objectives, metrics, and where it sits within PTC.
Entrepreneur and author David Rose shares his vision of the future of augmented reality. “What the web was in the 90s and what mobile was in the aughts, this is what AR will be in the next decade,” Rose says.