Innovation leaders must commit resources before they have complete information — but that doesn’t mean betting on an entire project all at once. Learn how SmartOrg’s 6Vs framework for Incubation Management helps teams identify and prioritize critical learning, generate decision-relevant evidence, and make more confident Punt, Pivot, or Persevere decisions.
This engaging session will equip participants to:
- Distinguish Incubation from Discovery and Acceleration—and manage uncertain opportunities with a fit-for-purpose model;
- Direct resources toward the assumptions and experiments most worthy of the next investment; and
- Decide whether emerging evidence warrants increasing the bet, changing direction, or walking away.
Sign up below to join us on September 30th at 12:00pm ET for this high-value live webcast!
Host Bios

David Matheson, President & CEO, SmartOrg, Inc.
With over two decades of portfolio and innovation management experience, David is a leader in helping executives achieve better growth results. He is the President and CEO of SmartOrg, Inc., a company he cofounded in 2000 that provides software and services to support decision making and manage uncertainty. He holds a Ph.D. in organizational decision making from Stanford University and is a Fellow with the Society of Decision Professionals (SDP), where he recently completed a term as president. He is also an educator, startup advisor, public speaker and author of “The Smart Organization” from Harvard Business School Press. When off from work, David gravitates towards his passion for cycling and dark chocolate.

Doug Williams, Associate Director, Innovation, SmartOrg, Inc.
Doug leads the innovation practice at SmartOrg, Inc. and is responsible for all go-to-market activities for its Innovation Navigator software. Doug is an industry veteran, having helped over 80 organizations build and grow innovation programs during his time as professional services director at Planview Spigit and analyst at Forrester Research. An engaging speaker, facilitator, and a committed partner to customer success, he helps clients achieve their desired outcomes through a combination of listening, challenging orthodoxies, and building collaborative partnerships. Outside of work, Doug is a drummer in an alternative rock cover band and enjoys seeing live music, traveling, and cooking.















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