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The ‘10 Commandments of Innovation,’ according to Moisés Noreña

January 20, 2026
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Moisés Noreña is Head of Product and Innovation at MiTek, a construction technology company that is part of the Berkshire Hathaway family. He has previously helped lead innovation initiatives at Moen, Allstate, and Whirlpool. In this replay of a January 2026 InnoLead members’ meeting, Moisés shared his “10 Commandments for Innovation and Growth” at established companies — and how they can be applied in your organization. The goal, he says, is to share “conscious business practices that involve holding values of collaboration, care, and trust that go beyond making money. Conscious business practices applied to innovation means creating to serve or benefit people I work with, work for, consumers, investors, stakeholders, and the planet.”

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