Successful innovation efforts fulfill customers’ needs and create a frictionless user experience. In this video, Nondini Naqui discusses the importance of understanding your audience and getting products in front of end users. Naqui is an intrapreneur and innovation leader who has worked in insurance and banking. For more insights from Naqui, watch the rest of the videos in this series.
"You do want to be very clear [about your] innovation agenda, this is who you think should be working on each thing, this what the guardrails are, etc.," says Scott Anthony, Clinical Professor at Dartmouth College's Tuck School of Business and Managing Director at Innosight, "but you also want to...
