New markets can feel like uncharted caves full of twists, shadows, and surprises. This session on October 9th at 12pm ET will give you the flashlight to cut through the dark and find your next big move.
Every big market move starts as a bet. But what if you’re betting blind? Too often, companies step into unfamiliar spaces without truly understanding the risks — or the opportunities hiding in plain sight. Ezassi helps innovators remove the blindfold, validate assumptions with experts, and make smarter, faster bets.
In this InnoLead webcast, we’ll share the story of one company, $1.2 billion Teknor Apex, that turned uncertainty into strategy — and what that means for innovators across industries.
Speaker Bios
Matthew C. Heim, Ph.D., Chief Innovation Officer, Ezassi
Matthew Heim is the Chief Innovation Officer at Ezassi, where he helps organizations uncover opportunities in unfamiliar markets and achieve innovation excellence. With more than 25 years of experience in innovation and strategy—including leadership roles at PwC and KPMG—Matthew has guided hundreds of companies across six continents. He is also the author of several books and articles on strategy and innovation, and is widely recognized as a global thought leader in the field.
Jon Mello, Global Market Manager for Wire & Cable, Teknor Apex
Jon Mello is the Global Market Manager for Wire & Cable at Teknor Apex, where he has spent over 20 years driving growth, building customer partnerships, and leading new market initiatives. Most recently, Jon has been at the forefront of Teknor Apex’s exploration into emerging applications, guiding the company through the challenges and opportunities of entering unfamiliar markets. His career spans roles in sales, regional leadership, and global market management, giving him a unique perspective on how to align customer needs with long-term innovation strategies.
Photo by Andreas Rasmussen on Unsplash.
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