Learn how low-cost, real-world experiments can deliver insights that traditional user research and surveys can’t. We’ll share stories of simple, rapid tests that saved millions, revealed customer truths, and built executive confidence.
Who is this for: This session is designed for anyone leading innovation, product, or digital transformation efforts inside large organizations.
What you’ll learn:
How companies use rapid, in-market tests to learn fast, reduce risk, avoid mistakes, and create measurable ROI for a diverse range of corporate innovation and transformation efforts.
- Strategies that are affordable, fast and yield outsized returns
- Examples from the field you can incorporate into your own innovation practice
- How to make rapid decisions (and avoid costly mistakes) based on behavioral evidence
- How to use in-market results to build momentum and buy-in
This session on October 14th at 12pm ET will highlight stories and examples from Peer Insight’s work with Fortune 500 companies over the last 15 years. You’ll get a look inside the inner workings of effective innovation practices across a diverse set of industries and contexts.
Speaker Bios
Josh Clayton, Partner & COO, Peer Insight
Josh is a seasoned entrepreneur and business leader with a proven track record of transforming concepts into profitable products and services within established organizations. As Partner and COO at Peer Insight, he has spearheaded growth initiatives for a diverse portfolio of clients, including Johnson & Johnson, Nike, AARP, Goodyear, Canon, Principal Financial Group, The Capital Group, Baker McKenzie, Expeditors, The Project Management Institute, and more. These initiatives have ranged from shaping upstream innovation strategies and portfolios to leading downstream efforts in building MVPs and achieving market traction. His unique blend of strategic vision and operational execution has consistently delivered results, positioning him as a trusted advisor for companies looking to develop and scale new growth opportunities.
Tim Ogilvie, Partner, Peer Insight
Tim is happiest when he’s exploring new places. Whether it’s a new customer, a new business model, or a new venture, he is drawn to the challenge of pattern-finding and rapid experimentation. It makes sense. Prior to forming Peer Insight in 2004, he was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has navigated failure and success (usually in that order) on breakthrough growth projects for Hewlett-Packard, Johnson & Johnson, ArcBest, AARP, Procter & Gamble, Marriott, and The Hartford. Tim’s education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia.
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