Understanding your competition means predicting how they will react, write Stuart E. Jackson and Ilya Trakhtenberg in Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services. Success requires defining your competitive set, recognizing direct and indirect competitors, and anticipating market shifts. By using competitive intelligence and...
MORE STRATEGY & GOVERNANCE
ArticleBook Excerpt: How to Predict What Your Competitors Will Do- ArticleBook Excerpt: An Example of an Amazon-Style PRFAQ DocUsed often inside Amazon, "a PRFAQ (Press Release + Frequently Asked Question) is a framework for articulating in writing an innovation, capturing the key facts, assumptions, and hypotheses for strategic decision making," writes Marcelo Calbucci. Here's an example...
- ArticleThe Innovation Game: Can You Make Innovation a Lasting Capability?If corporate innovation can sometimes feel like a game, it's one set to hard mode. Success requires relationship-building, resource-gathering, and constant learning to make it past the traps and pitfalls you’ll inevitably encounter. Download the large-format discussion document...
Most Popular
Amazon Web Services Exec: GenAI isn’t a ‘Magic Elixir,’ Needs to Target Business Outcomes - Inside the New General Motors-NVIDIA Partnership
- The Top 10 Biggest US Companies: What They’re Doing with AI and GenAI
- How GenAI is Being Used Inside Big Organizations: March 2025 Data
- Why Hewlett Packard Enterprise Shifted to Skills-Based Hiring and Training
- How Covetrus is Applying AI to Help Veterinary Practices Be More Productive
- Inside Look: How Experian Built a GenAI Tool in Nine Months
- How $8B Ally Financial is Advancing AI, Mobile, and Personalization
- Book Excerpt: How to Predict What Your Competitors Will Do
- A Dispatch from the HumanX AI Conference: What Will Drive the Next Phase of AI Progress?
Related video
- Marc Raibert on the Converging Fields of AI and Robotics
- Video: Former Disney Exec Bob Weis on Innovating Over Decades
- NTT Corp.’s Vito Mabrucco on the Difference Between Invention and Innovation
- United Airlines’ Chief Customer Officer on Cutting Red Tape to Innovate in a Regulated Industry
- Demo: The Gen AI Card Deck
Most Popular
- Amazon Web Services Exec: GenAI isn’t a ‘Magic Elixir,’ Needs to Target Business Outcomes
- Inside the New General Motors-NVIDIA Partnership
- The Top 10 Biggest US Companies: What They’re Doing with AI and GenAI
- How GenAI is Being Used Inside Big Organizations: March 2025 Data
- Why Hewlett Packard Enterprise Shifted to Skills-Based Hiring and Training
