All Startup Engagement articles

• 
  ArticleLess FOMO, Better Deal Flow: Goodyear Ventures Principal on Corporate VC in 2023

  January 31, 2023 | By Meghan Hall

  Chris Varley, Principal of Goodyear Ventures, explains the corporate venture capital group's strategy; the investments the group has made; and why a looming recession might be a good time to invest in startups.
• 
  ArticleJetBlue Ventures Managing Director on Avoiding the ‘Vicious Cycle’ of Corporate Venture Capital Groups

  January 9, 2023 | By Meghan Hall

  As part of our recent research report, Successful Startup Engagement and Corporate Venture Capital, we spoke with Steve Taub of JetBlue Ventures to hear his perspective on corporate venture capital, how to increase its longevity, and the talent acquisition and retention challenges that come with it.
• 
  ArticleOpen Innovation Veteran on Working with Startups and Using Exploration Teams

  December 21, 2022 | By Tyler Smith

  Navigating the startup ecosystem can be difficult. Open innovation veteran Maureen Rinkunas discussed accelerator programs, what she calls "exploration teams," and best practices for working with startups.
• 
  ArticleCoca-Cola Reveals its Startup Strategy — And How it Tracks Opportunities for Collaboration

  December 8, 2022 | By Meghan Hall

  As part of our recent research, Successful Startup Engagement and Corporate Venture Capital, we spoke with Molun Zhang, Coca-Cola's R&D Senior Manager for Experimentation & External Technology. She gave insights on how to begin collaborating with startups; share Coca-Cola's strategy for tracking collaborations; and explained the power behind Coca-Cola's participation...