March 18, 2025 | By Ilya Trakhtenberg, L.E.K. Consulting, Stuart E. Jackson, L.E.K Consulting
Understanding your competition means predicting how they will react, write Stuart E. Jackson and Ilya Trakhtenberg in Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services. Success requires defining your competitive set, recognizing direct and indirect competitors, and anticipating market shifts. By using competitive intelligence and...
