Six Tips for Getting ‘Customers’ to Buy What You’re Selling

By Chris Mayer, Contributing Columnist and Former Chief Innovation Officer, Suffolk Construction 2020-02-06T16:30:00

“One way to ensure alignment,” writes Chris Mayer, “is to think of the innovation initiative as a consumer-oriented business with colleagues as customers.” Mayer, who served as the first Chief Innovation Officer at a large construction company, offers guidance on how to do that.

Register For Access

You must be signed in as a member or registered user to view this article.

Register For 5 Free Articles!

Not quite ready to become a member? Register for free to have a look at this article and more:

Case studies & best practices advice from your peers
Webcasts, videos, and conference calls
Downloadable tools, templates, and strategy documents
Excerpts from our quarterly research reports
…and other useful resources you won’t find anywhere else.

If you are already a registered user or a member you can SIGN IN now