Strategy & Governance

Six Tips for Getting ‘Customers’ to Buy What You’re Selling

By Chris Mayer, Contributing Columnist and Former Chief Innovation Officer, Suffolk Construction 2020-02-06T16:30:00

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“One way to ensure alignment,” writes Chris Mayer, “is to think of the innovation initiative as a consumer-oriented business with colleagues as customers.” Mayer, who served as the first Chief Innovation Officer at a large construction company, offers guidance on how to do that.

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