Healthcare organizations are an extremely challenging and complex environment for innovation. But the need for them to innovate has never been more intense — whether in response to new entrants, changing customer behaviors, cost pressures, or shifting reimbursement paradigms.

Can you devote more of your organization’s resources and time to innovation? Move projects from pilot to roll-out faster? Involve constituencies that haven’t been traditionally been considered innovators? Create new incentives and reduce bureaucratic hurdles?

Our latest in-depth research report is geared to helping you answer all those questions in the affirmative. We explore how companies like CVS, Pfizer, Kaiser Permanente, Medtronic, Beckman Coulter, Merck, Cardinal Health, Bayer, AstraZeneca, Johns Hopkins, UnitedHealth Group, Johnson & Johnson, and others have set up new innovation initiatives that are delivering tangible results.

  • Patient/consumer frustrations with healthcare
  • Biggest barriers to innovation in healthcare organizations
  • The players most likely to disrupt or impact healthcare over the coming decade

It also includes a diagram and questions to ask to help your organization improve how you source ideas, set up pilot tests, and scale what works. See the complete table of contents below.

This report is underwritten by The Nason Group, one of InnoLead’s strategic partners, and includes advice from Founder & CEO Shawn Nason on “The Role of Humanization in Disruption: Debunking Three Critical Myths.”

Sample Data 

Table of Contents


Fostering a New Culture of Innovation: What Pfizer has Learned 9

Open Innovation at $25 Billion AstraZeneca: What We’ve Learned So Far 15

Examining Ties Between Business Units and J&J’s Innovation Centers 18

How Bayer is Cultivating an Ecosystem of Consumer Health Startups 21

Merck Exec’s Advice on Fostering Innovation in a Global Business 24

How Express Scripts is Using Data to Predict Healthcare Problems 28

Inside J&J’s New Initiative to ‘Intercept’ Diseases 30

Medical Devices & Instruments

Medtronic: Working Closely with Business Units and Going Global 34

Letting the Voice of the Customer Drive Innovation at Beckman Coulter 37

Hospital Systems

Startups, Stat! How Johns Hopkins is Turning Doctors into Entrepreneurs 43

What We Learned Running our Hospital’s First Hackathon 47

Kaiser Permanente is Leveraging Digital Tools to Put the Consumer First 49

Putting Emerging Tech to the Test in a 12,000-Employee Hospital System 55

So You’re Trying to Innovate in a Heavily Regulated Industry… 58


Advice from Cambia Health’s Chief Innovation Officer 62

Anthem’s Model for Thinking About Innovation Structures, Investment, Timeframes 66

Learning to Love Innovation Day at UnitedHealth Group 68

Retail, Distribution & Data

Inside the Customer-Focused Fuse Lab at Cardinal Health 71

Why UnitedHealth and the Mayo Clinic Created Optum Labs 74

How the CVS Digital Lab Proves Value and Collaborates with Business Units 77

Advice from our Sponsor, Nason Group

The Role Of Humanization In Disruption: Debunking Three Critical Myths 53