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How can organizations create a culture that is more supportive of innovation?

That’s the question we set out to answer through a survey and a set of qualitative interviews of innovation and strategy leaders in industries ranging from aerospace to utilities to financial services to consumer products. In all, we heard from 270 corporate leaders.

In our view, fostering a culture that is supportive of innovation has never been more important than right now. 2020 will be a year of tremendous stress, pivots, and reprioritizing in every organization. Will your organization be able to source and act on the best ideas — ideas that may come from anyone? Test them fast enough? Get them deployed with help from colleagues who are working from home? Show your senior leadership the impact you’re having — when you can no longer knock on their office doors for a quick chat? A culture that is supportive of innovation is one that is agile. It will help many organizations rebound from the intense challenges caused by the coronavirus outbreak.

So where do you start? InnoLead’s latest research report offers case studies, data, and concrete guidance on how to change your organization’s culture for the better at this critical juncture.

This report was produced by InnoLead and sponsored by Kalypso.


Sample Data


Additional Resources
Inside the R&D Culture at Pixar Animation Studios
July 3, 2020 | By Kaitlin Milliken
Pixar’s VP of R&D, Guido Quaroni, explains how and why the company encourages collaborative work. ”A culture of too much individualism…is always a dangerous place to be,” says Quaroni. Here’s how Pixar’s culture operates.
Ex-DreamWorks Animation CTO: How the C-Suite Can Foster Innovation
April 13, 2020 | By Scott Kirsner
”In my experience, the most powerful motivator to encourage innovation was peer recognition,” says Ed Leonard, Co-Founder of Bred Ventures and former CTO at DreamWorks Animation. Leonard shares more on what senior leaders do at companies like DreamWorks Animation and Disney to shape a culture of innovation…
At NASA, Introducing a New Openness to Innovation
April 10, 2020 | By Scott Kirsner
In a safety-obsessed culture, how do you suggest new ways to innovate? Omar Hatamleh, the first Chief Innovation Officer for the engineering group at NASA’s Johnson Space Center, shares.

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