All articles by Steven Melendez - Page 4

Article Treating Projects Like Startups & Keeping Leaders Engaged at Johnson Controls
June 13, 2016 | By Steven Melendez
Johnson Controls’ execs explain how new projects are funded and how they work with senior leadership to make decisions about their fate.
Article How Telefónica Uses Lean Startup without Risking Reputation
March 30, 2016 | By Steven Melendez
The Spanish telecom company has been embracing the lean startup practices. Here’s how they make it work in an organization obsessed with reliability…
Article How Viacom Uses Lean Startup & Agile to Engage Viewers
May 16, 2016 | By Steven Melendez
Kimberly Hicks of Viacom says in an arena where people’s media consumption and the devices change so quickly, the lean startup approach is extremely helpful.
Article Using Lean Startup to Prioritize New Ideas at Ericsson
June 24, 2016 | By Steven Melendez
“We have way more ideas than we can possibly implement,” says Ken Durand, the head of Ericsson’s Atlanta Idea Factory. Durand shares how his team learned to prioritize.
Article General Electric Exec Discusses Open Innovation
September 21, 2015 | By Steven Melendez
While many big companies utter the words “open innovation” with trepidation, getting bogged down in discussions about who will own what, GE has been racing ahead.
Article How GE uses Crowdfunding to Test New Ideas
November 23, 2015 | By Steven Melendez
The story of the Opal ice maker shows how a large organization leveraged crowdfunding to get a concept to consumers fast.
Article At MetLife, Supporting Innovation While Avoiding the ‘Danger Zone’
December 4, 2015 | By Steven Melendez
MetLife’s Chief Innovation Officer shares his approach to supporting innovation at the insurance company — and also on how to avoid the “danger zone” of innovation.