In a world shaped by rapid global shifts, leading organizations must do more than react — they must transform and grow. This webcast replay features Chris Townsend, Vice President of Product Marketing at Wellspring, exploring how a growth innovation methodology helps companies not only adapt, but thrive. Learn how to align your corporate strategy with R&D and innovation operations, unlock new growth opportunities, and drive lasting impact. Discover practical tools for creating tight connections between your strategic goals and innovation execution—ensuring resilience, agility, and competitive advantage in today’s dynamic landscape.
You’ll learn:
- How to apply growth innovation methodology to ensure tight alignment between business objectives and innovation operations
- Strategies to integrate R&D, innovation, and corporate strategy in the face of global disruption
- Practical frameworks for turning market uncertainty into structured, opportunity-driven innovation
- Ways to build resilience and agility into your innovation processes to sustain competitive advantage
This is a session for innovation leaders ready to rethink their playbook. In a world where AI can generate ideas instantly, success belongs to those who understand the landscape better — and design for it first.
Townsend says that some companies treat innovation as a “separate enterprise,” and try to assemble a portfolio of projects that can help the company achieve its growth targets. But others look at corporate growth targets as a primary mission. “That means, over time, that you do things like you stop deciding on projects on their own,” Townsend said. “Instead of managing at a project level, all decisions go to the portfolio, which is tied to the revenue that the company needs to support or create…”
Below, you can download the slides from this webcast, which included this audience poll:
Speaker Bio
Chris Townsend, Vice President, Product Marketing, Wellspring
Chris is the Vice President of Product Marketing at Wellspring, the leading provider of Growth Innovation software solutions for corporate, academic, and government clients worldwide. Chris has worked for nearly twenty years in the innovation management space, first as a thought leader at Forrester Research and then as a senior executive at solution providers in both North America and Europe. Chris holds an undergraduate degree in biology from Harvard University. More recently, he has cultivated an interest in dad jokes.
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