This report is for Innovation Leader members only. To learn more about becoming a member or to get a PDF excerpt of the report, please email adam@innovationleader.com, or visit www.innovationleader.com/join/

Already a member? Login here »

Startups represent a tsunami of disruption that is about to crash into your industry.

Startups represent a source of high-potential new products and services, investment and acquisition opportunities, and partnerships that could help you stave off disruption.

If you work in an established organization, depending on the day, all of those messages may be in circulation. And you may also have colleagues who believe that startups are overhyped—fantastical unicorns that attract funding, generate publicity, but never produce profits. Just ignore them, and maybe they’ll vanish…

For this research report, we wanted to understand how some of the top-performing organizations in the world design strategies to engage with startups. We gathered quantitative data from 115 large organizations in a survey we fielded in March 2019.

We also conducted 15 qualitative interviews with a range of companies, from Royal Dutch Shell (82,000 employees, and #5 on the Fortune 500 list, with $311 billion in revenue) to The Shubert Organization, an owner of Broadway theaters and the ticketing system Telecharge, which is privately-held and has 1,800 employees.

See the full table of contents below!

Case Studies & Advice

Leaders from Shell, Metlife, the Air Force, and more discuss their approaches. Plus, direct advice from survey respondents on what works.

Data

We asked 115 innovation professionals about their experience working with startups.

Thought Leadership

Our sponsor for this report, Techstars, provides expertise on how corporations and startups can work together.

This report is for Innovation Leader members only. To learn more about becoming a member or to get a PDF excerpt of the report, please email adam@innovationleader.com, or visit www.innovationleader.com/join/

Already a member? Login here »

Image

Table of Contents 

•••

Introduction & Data Overview

How to Approach Startup Engagement 2

Survey Data 4

Advice on Startup Engagement 6

Learnings from Startup Collaborations 11

Sample Titles and Departments  17


Guidance & Tools

Roadmap: Effective Startup Engagement 19

Create An Innovation Win-Win: How Corporations & Startups Work Together  20



Interviews

Anheuser-Busch InBev/ZX Ventures  23

BAE Systems  25

BASF  26

Boeing  27

Citi Ventures  28

Comcast NBCUniversal  29

CSAA Insurance  30

Galeries Lafayette/All Turtles  32

MetLife  34

New York Life  36

Royal DSM  37

Shell  39

The Shubert Organization  41

Suffolk Construction  42

United States Air Force  44

Download the excerpt:

Startup Engagement Report Excerpt Download