How Royal Bank of Canada moved fast to deploy mobile payments
By Ann Brocklehurst, Contributing Writer
Staying ahead of a technological shift in your industry can be tough when you’re not a tech leader like Google or Apple. Should you marshal the internal resources necessary to do cutting-edge development on your own, or simply wait for one of the tech giants to make their move, join them as a partner — and risk letting them come between you and your customers?
That was the situation facing Canada’s largest bank, Royal Bank of Canada, three years ago. RBC didn’t see itself as a competitor to the tech companies as it became clear that consumers would soon expect to use their mobile phones to make payments, says Linda Mantia, executive vice president of Digital, Cards & Payments at the $26 billion financial services institution. In fact, Mantia says, the Toronto-based bank “wanted to be everyone’s best partner.” But it also wanted to move quickly to understand the technology, how it could be deployed, and how consumers would respond to it.... continued ...