From Disney: Consumer insights and the Seven Dwarfs

How should consumer research guide innovation?

Disney’s Karen Kricorian addressed that question — with some help from the Seven Dwarfs — on the opening day of the Front End of Innovation conference in Boston this week.

kricorian-disneyPeople often position research as antithetical to breakthrough innovation, Kricorian said: “People criticize it because it’s really slow, or because they say consumers aren’t very smart or articulate.”

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