Xerox CTO on connecting research to customer pain points

Photographer Marianne RafterFor our August “IL Live” conference call, we spent a half-hour with Sophie Vandebroek, Chief Technology Officer at Xerox and President of the Xerox Innovation Group. Headquartered in Norwalk, Connecticut, Xerox brought in $21.4 billion in revenue for 2013. While it may be best-known for its copiers — the first was introduced in 1959 — Xerox’s business has largely shifted to outsourced business services for customers in government, healthcare, education, and other businesses. Innovation Leader editor Scott Kirsner conducted the interview, which included several questions from listeners.

You can hear the entire call below. Among the topics covered: Vandebroek’s role overseeing Xerox’s research centers; how innovation is measured across various stages from incubation to product launch; how Xerox uses ethnographic research and “Customer Dreaming Sessions” to identify opportunities and pain points that may lead to new products; how they create and test minimum viable products; and the importance of speed and agility.

A few highlights:

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
Watch this quick video to see the main benefits of Innovation Leader membership.
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member