Exclusive excerpt: Why you should kill off ‘zombie projects’

first-mile-bookIn an exclusive excerpt from “The First Mile: A Launch Manual for Getting Great Ideas into the Market,” Scott Anthony details the dangers of what he calls “zombie projects” — projects with limited prospects that ought to be killed, but often stumble along for years, sapping an organization’s resources.

Too often, he writes, “zombie projects multiply because no one wants the scarlet ‘F’ that comes from failure pinned to his or her résumé.” Anthony is a managing partner based in the Singapore office of Innosight. His previous books include “Seeing What’s Next” and “The Little Black Book of Innovation.”

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