Why Lowe’s Innovation Lab hired sci-fi writers to guide its strategy

How’s this for a daring career move?

Kyle Nel, the Executive Director of Lowe’s Innovation Labs, hired a team of science fiction writers, asked them to envision the future of home improvement, and then turned their ideas into a comic book. He brought the book to a meeting of the retailer’s senior executives and asked them to read through it.

“It was a gamble,” Nel acknowledges. “But they loved it. They totally got it, and started building on the ideas in the comic. For all the talk about telling stories in business, no one actually does it.” (Click the image at right to see a larger version.)

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