Why Dyn celebrates big projects like big-budget movies

dynwallDo innovators get enough recognition at your company?

At most organizations, the answer isn’t exactly a deafening “Yes!”

But at Dyn (pronounced “dine”), a New Hampshire company that sells Internet and e-mail infrastructure services, they’ve created a Wall of Fame to mark the occasion when Dyn employees set up a data center in a new city, revamp an existing product, or introduce an entirely new service. Instead of just the typical brass-on-walnut plaques, though, Dyn designs mock movie posters for each major milestone. Everyone involved in the project typically adds an autograph around the poster’s margin — or their name is included in the actual poster as one of the “stars.”

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