Why Bissell Homecare Turned to Crowdfunding for a New Product Launch
Chuck Martin works alongside his Yellow Lab Maggie in the dog-friendly Business Ventures loft space.
By Pamela Bump, Staff Writer
When Chuck Martin first pitched BarkBath, the concept faced almost universal skepticism.
... continued ...
Gated Article Promo
Read the rest of the article ... and give IL a test drive!
Complete the form below for a 3-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
What Is Innovation Leader? Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »
Case Studies, Articles Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics
including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.