What Lowe’s CEO Marvin Ellison Means When He Says ‘Retail Fundamentals’ Matter

By Dave Sebastian, Staff Writer

Marvin Ellison, CEO OF Lowes (Photo courtesy of the National Retail Federation)

A robot that guides customers to a specific item on the store shelf. A virtual-reality environment that lets customers visualize home renovations before they happen. Those were just two of the efforts that home-improvement retailer Lowe’s Companies has rolled out of its innovation labs to upgrade the shopping experience.

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