What are Fidelity, Schlumberger, and others building for Glass?

There are two bets to make on how companies will benefit from wearable heads-up displays like Google Glass: as an employee tool that can deliver and collect information from workers in the field who are performing tasks like repairs or customer service, or as a consumer technology that can deliver up-to-the-minute ambient information, without requiring users to glance down at a smartphone screen. With the current price of Glass at $1,500 for “explorers” (a/k/a software developers and early adopters), applications focused on increasing worker productivity will likely surface first. But some corporate innovation groups are also experimenting with Glass apps geared to consumers. While there are brand and PR wins to be scored by the first-movers, it’s still early to make a compelling return-on-investment case for either approach.

Here’s what five large companies are doing with Glass.

Fidelity Investments

Fidelity Investments has developed an app for Glass that provides users with better access to “financial market data and stock quotes in a timely manner that leads to better investment outcomes for our users,” says Sean Belka, Director of Fidelity’s Center for Applied Technology. Currently, “hundreds of users “ are using the app, many of whom aren’t current Fidelity customers, he says. The app is free, though it requires users to have their own Glass device.

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