What are Fidelity, Schlumberger, and others building for Glass?

By Michael Mascioni, Contributing Writer

There are two bets to make on how companies will benefit from wearable heads-up displays like Google Glass: as an employee tool that can deliver and collect information from workers in the field who are performing tasks like repairs or customer service, or as a consumer technology that can deliver up-to-the-minute ambient information, without requiring users to glance down at a smartphone screen. With the current price of Glass at $1,500 for “explorers” (a/k/a software developers and early adopters), applications focused on increasing worker productivity will likely surface first. But some corporate innovation groups are also experimenting with Glass apps geared to consumers. While there are brand and PR wins to be scored by the first-movers, it’s still early to make a compelling return-on-investment case for either approach.

Here’s what five large companies are doing with Glass.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 3-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member