What are Fidelity, Schlumberger, and others building for Glass?

By Michael Mascioni, Contributing Writer

There are two bets to make on how companies will benefit from wearable heads-up displays like Google Glass: as an employee tool that can deliver and collect information from workers in the field who are performing tasks like repairs or customer service, or as a consumer technology that can deliver up-to-the-minute ambient information, without requiring users to glance down at a smartphone screen. With the current price of Glass at $1,500 for “explorers” (a/k/a software developers and early adopters), applications focused on increasing worker productivity will likely surface first. But some corporate innovation groups are also experimenting with Glass apps geared to consumers. While there are brand and PR wins to be scored by the first-movers, it’s still early to make a compelling return-on-investment case for either approach.

Here’s what five large companies are doing with Glass.

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