‘Learn fast’: At Wells Fargo, using prototypes to go beyond just talking about products

robinbeers

How do you get more people in your organization comfortable with building prototypes quickly, and getting them in front of customers before they’re perfectly polished?

We sat down with Robin Beers, Senior Vice President and Head of Customer Experience Insights at Wells Fargo, earlier this year to hear how the $90 billion financial services giant has been doing just that. One standout quote from the conversation: “We’ve said that we’re not going for minimum viable products; we’re going for minimum lovable products. The emotional component has to be there. We are aiming for it to be delightful.”

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