How Weight Watchers is innovating in a relationship-based business
By Alicia Kelso, Contributing Writer
Dondeena Bradley joined Weight Watchers as Global Vice President of Innovation in June of 2014. Although she has been working with top corporations for more than 25 years – including her most recent stint as Vice President of Nutrition Ventures at of PepsiCo – Bradley had to learn an entirely new system at Weight Watchers.
“I moved from PepsiCo, with 23 brands, each over $1 billion in sales, and a traditional innovation approach, into Weight Watchers, which is organized completely differently. It has a unique service, in terms of being a human-based relationship business,” she said. Publicly-traded Weight Watchers, based in New York City, brought in about $1.5 billion in revenue last year.... continued ...