How Weight Watchers is innovating in a relationship-based business
Dondeena Bradley joined Weight Watchers as Global Vice President of Innovation in June of 2014. Although she has been working with top corporations for more than 25 years – including her most recent stint as Vice President of Nutrition Ventures at of PepsiCo – Bradley had to learn an entirely new system at Weight Watchers.
“I moved from PepsiCo, with 23 brands, each over $1 billion in sales, and a traditional innovation approach, into Weight Watchers, which is organized completely differently. It has a unique service, in terms of being a human-based relationship business,” she said. Publicly-traded Weight Watchers, based in New York City, brought in about $1.5 billion in revenue last year.
Bradley spent her first three months on what she calls a “listening tour” to acclimate to the new culture and business model. She’s now driving several new initiatives aimed at transforming Weight Watchers into a holistic, community-driven company.... continued ...