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Building MVPs to Get Products to Market Fast

November 17, 2017
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Learn the latest tactics on rapid prototyping from Bob Klein of Digital Scientists, an InnoLead partner. The conversation focused on trends at large companies when it comes to prototyping and developing “minimum viable products.” One frequently-cited pitfall: lack of focus on the customer. “Larger firms are really learning how to incubate their own ideas,” Klein says. “Everyone is figuring out how to generate concepts and place bets on those concepts. This isn’t about an acquisition strategy, or a line extension. We’re looking at horizons a little further out. It’s a little further outside of peoples’ comfort zones.”

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