Why Suffolk’s Chief Innovation Officer is Investing in Virtual Reality
By Patricia Riedman Yeager, Contributing Writer
When the $2.9 billion construction company Suffolk held the groundbreaking for a new addition at its Roxbury, Mass., headquarters last year, it opted not to arm the dignitaries attending the event with ceremonial shovels. Instead, it handed out virtual reality headsets and remotes. As Boston Mayor Martin Walsh and a group of Suffolk executives turned over a few spades of virtual dirt, a digitally-rendered version of the addition rose to reveal itself, displayed on giant monitors around a tent for all to see.
It was all part of what’s being called one of the first virtual ground-breakings, orchestrated by Suffolk and Theia Interactive, a San Francisco-based virtual reality firm.