Why Suffolk’s Chief Innovation Officer is Investing in Virtual Reality

By Patricia Riedman Yeager, Contributing Writer

Suffolk CEO John Fish lifts some virtual dirt at the 2016 ground-breaking.

When the $2.9 billion construction company Suffolk held the groundbreaking for a new addition at its Roxbury, Mass., headquarters last year, it opted not to arm the dignitaries attending the event with ceremonial shovels. Instead, it handed out virtual reality headsets and remotes. As Boston Mayor Martin Walsh and a group of Suffolk executives turned over a few spades of virtual dirt, a digitally-rendered version of the addition rose to reveal itself, displayed on giant monitors around a tent for all to see.

It was all part of what’s being called one of the first virtual ground-breakings, orchestrated by Suffolk and Theia Interactive, a San Francisco-based virtual reality firm.

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